DeFranco has also founded his own company based off of his online video series and been seen by many as the face of both the YouTube platform and of news media in the future age. This is not to say that DeFranco’s persona on The Philip DeFranco Show is not genuine in fact, I believe that this genuineness and honesty is a large reason for his continual success.ĭeFranco has not just created The Philip DeFranco Show he has created, starred in, or sold several other projects, including his two vlog channels, Philly D and TheDeFrancoFam, and SourceFedand SourceFedNERD, both of which were incredibly successful before DeFranco sold them. This makes the audience feel connected with DeFranco, and allows him to further his brand and unbiased appearance.ĭeFranco is not at all naive about what he’s doing he knows his brand, he knows his demographic, and he has a unique marketing strategy that has been incredibly successful. Every Friday DeFranco takes a few moments to go back through the comments on every video from the week and share and respond to a few of his choice. After every story, DeFranco states that he’d love to know the audience’s opinions on the issue, as though he were having a casual conversation with a stranger. In this way, DeFranco establishes himself as a likable, charismatic, trustworthy figure, and it is a big reason why each of his videos receives over one million views, often hitting upwards of two million views.ĭeFranco’s reporting style is also unique because he attempts to get the audience to actively participate and engage with his reporting. This way, DeFranco nullifies any suspicion that he would attempt to subtly influence the way he reports the news in order to give his perspective on it why would he try to sneak his viewpoint in among facts when he knows he’s going to express his opinion anyway? Furthermore, by making his feelings about each individual issue known, DeFranco allows the audience to account for DeFranco’s unconscious reporting bias, and adjust their viewpoints of the stories accordingly. Furthermore, to ensure that people can double-check his information and sources, DeFranco puts a link to every article he references in the description of his videos.Īfter DeFranco lays out the content of the news, he makes a clear and distinct segway into his own opinion of it. Each time DeFranco reports on a story, he makes sure to first lay out the facts of the story, attempting to make certain that he is relaying the information in a truthful manner. The structure of The Philip DeFranco Show is simple, yet almost trailblazingly unique. The show has received widespread acclaim in recent years because of DeFranco’s commitment to unbiased, truthful reporting. Without explanation, this tribute may seem to be a confusing addition to my passion blog, as Philip DeFranco has never been recognized as an “artist” in the traditional sense however, I will make the case that while perhaps DeFranco does not paint, write, or create music, he is nonetheless a powerful creator in a relatively unique medium: the business of online video.ĭeFranco’s main YouTube channel, eponymously titled Philip DeFranco, is home to The Philip DeFranco Show, a daily news and current events video series wherein DeFranco reports on some of the most important stories of the day, whether these stories range from politics, to celebrities, to updates to the YouTube platform.
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